Wasting Web Design

I've designed and developed scores of websites for a variety of clients over the years. For the most part, I don't get too attached to the majority of the assignments--treating them all with great care and professionalism, of course. Yet, there are a few notable sites that have been an absolute joy to render.

Read More

Logo intro

  • by mshelton - Sun, 10/08/2017 - 10:09

This logo was rendered a number of years ago to serve as a principal branding symbol, and I really haven't felt the need to update, modify or recreate it since it was developed. I recently displayed it in a short Aftereffects video to spark some ideas for a particular project (click here to view), and my motivation to keep it unchanged has been reinforced.

Read More

21st Century Reality

  • by mshelton - Tue, 10/03/2017 - 10:30

During my humble beginnings as a designer, I would proudly park myself in a leather pneumatic drafting chair that featured a molded seat and high back—while navigating smartly about a super-sized adjustable drafting table as I worked productively throughout the day. This arrangement not only allowed for maximum focus on tasks at hand, but my posture was at no point compromised while I conceptualized, executed and illustrated ideas.

Read More

Die Cuts & Gate Folds

  • by mshelton - Wed, 09/27/2017 - 21:27

One of the most satisfying experiences a visual designer can have is to produce a smartly rendered die cut brochure. There's something meaningful and refreshing about applying the utility of a unique trim or fold to a particular design--in order to advance a given narrative.

Read More

The Death of "Old School" Illustration

  • by mshelton - Tue, 09/26/2017 - 10:54

I was last commissioned to create a published illustration in 2014 (see illustration above). In fact, it's been even longer since anyone has solicited me for editorial renderings to run in publications or advertisements of any type.

Read More

Drupal vs Wordpress

  • by mshelton - Sat, 09/23/2017 - 20:54

I'm in the process of redesigning the SG website. The previous offering was active for several years--which is an eternity in the world of web these days. I think I fancied the site development for it's stability and overall security more than anything. Drupal, the platform I had used previously, and as you can see I'm using again is put together that way. It reminds me of an old Volvo 240 DL I owned for a number of years (in the late 80s through the 90s).

Read More